Cogito selected as a Finalist for Best New Product Award by Edison Awards 2012

Cogito Corporation is honored to be chosen as a Best New Product Finalist for the Edison Awards 2012. The Edison Awards are known as America’s innovation awards, recognizing and honoring some of the most innovative products, services and business leaders in the world.

Thank you to our Team, Customers and Partners.

Medicare Sees Positive ROI in Annual Screening for Depression

CMS Announcement

Medicare recently announced that it would cover annual screening for depression.

“The Centers for Medicare & Medicaid Services (CMS) has determined that the evidence is adequate to conclude that screening for depression in adults, is reasonable and necessary for the prevention or early detection of illness or disability and is appropriate for individuals entitled to benefits under Part A or enrolled under Part B.”

This is further recognition of the scope of the prevalence cost of this disease. If Medicare believes coverage is warranted for their beneficiaries, all health plans should follow.

Cogito provides automatic and contnouos screening and can be deployed via live telephne conversations or through IVR. It is scalable, simple to install and use extremely cost effective

Predicting Engagement and First Call Resolution Will Drive Significant Payments from CMS

Five Medicare Advantage plans who received five stars will split $4 billion in bonuses from CMS under the first pay fay for results program. In January, plans with three or more stars will start receiving bonuses of 3-5 percent — a significant opportunity given the competitive pricing and reduced premium pressures MA plans are facing.

So how do Medicare Advantage plans win under these new rules? If customer service quality and closing gaps in care are the focus of the new program than the strategy becomes pretty clear. Plans must do three things — identify gaps in care using traditional medical informatics, drive outreach efforts to encourage members and providers to close those gaps in care, and maximize the quality of member service interactions.

Some low hanging fruit…

“One size fits all” IVR and telephonic outreach to close gaps in care is a start but it’s not enough to deliver consistently superior results. More fidelity is needed on who is likely to follow through and who is not, what type of scripts work and which do not, who will require more effort and who just needs a nudge, and other such nuances. Cogito can measure live or IVR telephonic interactions and provide a probability that the member will follow through based on their voice patterns. Knowing how engaged a member is will enable selective and tailored outreach that achieves better results. It’s easy to implement, can be measured almost immediately and has fast ROI.

Improving first call resolution is another easy opportunity for plans. Cogito measures the confidence in a members voice during a service call interaction and uses that to predict whether the service issue was resolved or not. If the issue was not resolved than member service reps can dig deeper or call the member back at a time that is convenient for that plan, avoiding a call back during peak hours.

The new payment models will reward those who innovate and adopt early.

Cogito Featured at Humana C3 (Connect, Collaborate, Create) Innovations in Healthcare Conference

Cogito Health, a Humana innovation partner, presented at the Humana C3 (Connect, Collaborate, Create) 2011 Innovation conference. The conference brings together academics, industry leaders and VCs who are bringing disruptive solutions to unmet needs in the health care industry. Joshua Feast, Cogito’s CEO, presented our Social Signal Processing (SSP) solution for improving depression detection in chronic disease populations and driving double digit growth in member engagement rates. See Humana C3 Results Rollup – External

Joshua Feast Presenting at Humana C3

Using Inexpensive, Readily Accessible Technology to Address Shortages of Staff Clinical Psychologists

Simple technologies are available which can dramatically improve the productivity of clinical psychologists while improving customer service. While the supply of clinician in urban areas is sufficient, rural areas in the US often suffer significant shortages in access to all types of clinicians. The result is often that patients go without necessary treatment or, they have to wait inordinate amounts of time or travel great distances to see a clinician. I saw this very often during my days with Excellus health plans where people would travel 3-4 hours from the North Country in upstate New York to see specialists in Syracuse or Albany. I though about this recently when reading a story in Fierce Healthcare
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In looking for a solution we might look towards another place where scarcity of specialists and urgency of need come together — the battlefield of Iraq.

The US Army uses simple a simple process and set of technologies called “store and forward” to assist with delivering care to soldiers in remote areas. The concept is simple. The data — images, biometrics, or interview data is collected at the front, stored and forwarded to a center staffed by specialists for analysis and triage. Think of the old 60′s sitcom “Emergency”. Those technologies and processes can be made available now to rural areas.

One particular use case is with Clinical Psychologists and Psychiatrists — often is short supply in rural areas. Primary Care physicians can record telephone interviews with clients using the Cogito call bridge. The call bridge analyzes the call for signals, patterns and cues that indicate high probability of psychological distress, and sends a report of the results to the primary care provider. If intervention is needed, the PCP can forward the report and the call recording to the psychologist or psychiatrist who can listen to the interview the form their own opinion and follow-up.

The call bridge is inexpensive and easy to setup and use and could improve the delivery of behavioral health care to rural settings. The result is that more people can be screened without having to travel and specialty behavioral health care providers can complete some level of triage without having to see the patient. Better for all!